Shop Alex and Ani, Brighton, Jersey Shore Decor & more!

APP Best of 2014 Jersey Choice/Best of New Jerseyjerseychoice-badge-2014

by New Jersey Monthly!

2013 & 2014 Best of the Best Gift Shop in Ocean County

     by The APP Reader’s Choice Contest

For the looks you love & the service you deserve.

The White Butterfly is a contemporary boutique specializing in unique gifts for everyone in your life. We take pride in creating a wonderful environment and unique shopping experience for our customers & friends.

The Collection

At The White Butterfly you’ll find the best selection of:

Alex and Ani, Brighton,  Trollbeads & Chamilia.

We also carry Lokai, The Giving Keys, Gingersnaps, Lotti Dotties, Snoozies!, Bourbon and Boweties, Lisette L. Pants, Lenox, Mud Pie, David Bradley Chocolates, Willow Tree, Jim Shore, Foundation Angels and Nora Flemming.  We are constantly expanding our collection of exciting new jewelry, clothing and decor lines.


Our vintage and fashion jewelry selections are elegant and timeless with dazzling options for every occasionphoto 2 (3).

We also feature a fabulous clothing boutique where we outfit our ladies with glamorous party attire and classic, casual clothes too.   Among our great decor items you will find a variety of unique home fragrance systems from Yankee Candle to ‘Ooo-Lah-Lamp’, flame-less Habersham Candles and locally made candle pies.
Showcase your Jersey Shore pride with “Jersey Girl” Lolita wine glasses and seashore themed decor.

photo 3



Devoted to You

Our customers are our valued friends and love that we are constantly growing and changing with each season and fashion.  We share the same commitment - to bring beauty to your life with a special focus on your unique style.
Your satisfaction is our top priority.

Thank you for Shopping

 200 N. County Line Rd., Jackson NJ 08527 |  732-901-6262 |

Store Hours:


Cafe Hours:

Sunday – Thursday: 8 AM – 9 PM
Friday & Saturday: 8 AM – 11 PM (Kitchen closes at 10)


See inside The White Butterfly Cafe & Gift Boutique with our brand new Virtual Tour!

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