WB In the News

The Asbury Park Press announced we were voted One of the Best Gift Shops in Ocean County 2016!

img_1854Thank you to everyone that voted for us in this years Asbury Park Press Reader’s Choice Best of the Best contest! It is always an honor to be selected and we look forward to continuing giving great service and an enjoyable shopping experience!

Gifts and Decorative Accessories Magazine featured The White Butterfly in their January 2016 Publication!

We are overjoyed to share that we were selected for a feature story in ‘Gifts and Decorative Accessories Magazine’ January 2016 Edition!  The story is called, “For the ‘Life’ of Retail” and speaks to how “traditional gifts shops are transforming into lifestyle destinations with food, drinks and other in-store services.”

This is a wonderful honor for us! We would like to thank YOU for making it all possible so stop by soon to enter to win an hour massage from Hans Maxem and take a look at the story!

In October 2015, The Millstone Times published an article about our ‘Fabulous Fall Garden Party!’  Thanks Millstone!

MIllstone Article 2015-page-001

Click here to read: MIllstone Article 2015

WB Cafe


On March 3rd 2015, Michelle’s daughter was published in the Huffington Post for her lovely article on how The White Butterfly got her name!  Perhaps you’ve heard about how we were named after our darling Butterfly Bush?  While we do love that feature of our outdoor landscaping, the real story behind the name is intimate and personal.  To read the article and uncover our secret, click here.

***** We were featured in the Asbury Park Press for exciting things to do in the winter!! *****

Click here to read the article!

The WB Cafe Opens Today in Jackson

Click here to read the full release!

Following her Passion – An interview with our store owner by The APP

WB Expands Size of Store

WB Hosts Rowena Madden from Dept. of Volunteerism

White Butterfly Customers Adopt Two Families This Holiday Season

WB Supports American Heart Associationn

WB Adopts Local Jackson Woman In Need

More to come!